Each year, the Weichert Advisory Services team kicks off by identifying key trends to watch. This process is always fascinating. We start by reviewing last year’s trends, then sift through requests and frequently asked questions. We also gather insights from our experts and a wealth of external data. We truly elevate the concept of “it takes a village.”
Like New Year’s resolutions, trends don’t reset on December 31st — though I wouldn’t mind a do-over on the Tax Cuts and Jobs Act of 2017 and that second slice of pie at Christmas dinner. Much like the habits that can make or break a resolution, trends evolve. The new year is a perfect time to look ahead with renewed purpose.
As we prepare our Trends to Watch in 2025, here are a few trends from last year that will continue into the new year.
Global Domestic Activity on the Rise
In 2024, global domestic relocation saw a significant increase. Companies worldwide recognized the strategic importance of relocating talent within their home countries, leading to a surge in intra-country moves. Weichert’s global domestic volume for 2024 was up 28% compared to the previous year. This prompted us to reissue our study on Global Domestic Mobility and expand its scope to additional countries. It was the right decision, as we were recognized in the Thought Leadership category for Best Survey or Research Study of the Year by the Forum of Expatriate Management.
The rise in activity continues to be a fascinating trend. We’re also seeing an increase in the countries impacted and the type of support for these moves. A notable shift has been the replacement of lump sums with benefits, a clear indication of the evolving landscape of global domestic support.Laura Levenson
Companies Seeking More Program Options
Reflecting on 2024, another notable trend in mobility was the demand for more program options. Companies sought flexibility and found it. From core/flex programs to lump sum options tailored to the needs of businesses, leaders, and employees, the choices were abundant. According to our survey, 79% of companies supported employee-initiated moves to some extent. It’s all about giving employees the freedom to choose their own adventure. One primary reason for these moves is to be closer to family. Our research shows that 73% of employees cited proximity to family members as their top reason for requesting a move. Whether it’s to support aging parents, be near siblings, or provide a better environment for their children, family ties play a crucial role in these decisions. This trend underscores the growing importance of family in the decision-making process and the need for companies to support these moves. We expect to see a continued family-first perspective in mobility in 2025.
Supporting an employee-initiated move involves a shift in mindset. It’s not about 'giving employees everything they want' – in fact, that’s a surefire way to go over budget. Instead, the conversation should be around how to balance the needs of the business with the goals of the employee.Gina Grover
Unpredictable Conditions Not Hindering Talent Deployment
Despite the unpredictable conditions of 2024, companies continued to deploy talent across borders, undeterred by geopolitical uncertainties and economic fluctuations. A significant 71% of companies expected immigration to increase. They embraced the challenges and kept moving forward. Companies and Global Mobility adapted to new work arrangements, with short-term and commuter assignments replacing traditional ones. Travel increased, even under the watchful and compliance-driven eye of Global Mobility. The first quarter of 2025 may bring changes as companies prepare for any post-election adjustments.
Looking Ahead
Organizations demonstrated resilience and adaptability despite the unpredictable conditions of 2024. They continued to prioritize talent mobility as a strategic imperative, leveraging technology and innovative solutions to navigate challenges.
Looking ahead to 2025, these trends are set to continue reshaping the corporate mobility landscape, and we are committed to keeping you informed of every change. By staying attuned to these shifts, we can uncover deeper insights into the evolving needs of mobility programs and position ourselves to seize new opportunities while tackling emerging challenges head-on.
Here’s to embracing the future with agility and foresight.
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