MORRIS PLAINS, NJ, May 3, 2022 – Weichert Workforce Mobility has revealed a bold new brand identity reinforcing the company’s leadership position among providers of global relocation services. This identity is anchored by a new brand message, Let’s Make Work Happen—a call to action for collaboration, resiliency and forward-thinking in the face of massive disruption.
“Our company has transformed dramatically in recent years, building upon our storied legacy as a service experience leader to make incredible leaps as a technology innovator,” said Dave Bencivengo, President of Weichert Workforce Mobility. “The new branding is a fresher, more distinctive expression of our unique ability to adapt to market shifts, and empower companies to attract, engage and unleash their talent worldwide.”
While the new brand identity was informed by client input reflecting the massive changes in the world of work, it is a manifestation of the company’s evolution and reflects Weichert’s growing reputation as a serial innovator. In just the past two years, Weichert has released the multiple award-winning SMARTRIP program that helps companies improve global compliance and duty of care; and Sumplicity, the app that elevates the user experience for relocating employees receiving lump sums. Later this month, the company will formally launch Weichert Go, the industry’s most advanced, AI-powered mobility management platform offering dynamic analytics, interactive dashboards, “employee choice” benefits options and enhanced integration capabilities that herald a new standard in relocation technology.
At the heart of Weichert Workforce Mobility’s new brand identity is a logo which offers a modern take on the company’s iconic yellow square.
“Our new visual identity literally breaks our logo out of the box, representing our company’s agility and boundless creativity,” said Tim McCarney, Vice President of Marketing. “Additionally, the yellow square has evolved into a corner arrow representing Weichert’s strength in wayfinding, helping companies navigate unpredictable paths.”
“The new branding offers a clearer picture of the unique value proposition that our future-forward technology and people-driven solutions represent,” added Mark Bennett, Executive Vice President, “and the ways we enhance and uplift the employee experience through unexpected shifts in the business landscape, driving better talent retention and engagement.”
As Executive Vice President Vicki Lander explains, the new brand message, Let’s Make Work Happen, is suited to these challenging times.
“It captures the collaborative spirit that is the foundation of every client partnership,” said Lander. “Whether we’re helping clients build magnetic relocation programs, tap into new talent pools, get critical products to market or overcome impediments to deploying talent worldwide, we remain hyper-focused on helping them make work happen.”
To see the new brand identity in action, visit weichertworkforcemobility.com.
